Each schema.org type has its own set of properties that can be used to describe the item. A property, used to indicate attributes and relationships of site content.
Schema Premium plugin has support for several properties and allow you to customize it for your needs.
Note: We’ve introduced tabbed properties in version 1.2, but for the demonstration purpose of this documentation, we will use the non tabbed mode.

Customize Properties Data Source
The Schema plugin makes it easy to customize the source of data for each Property by simply selecting it from the dropdown menu:

Properties Data Source Types
Thanks to the multiple options available for defining the data source of Properties, it’s easy to set each property value in your selected schema.org type.
- Site Meta
- Site Name
- Site Description
- Site URL
- Post Meta
- Post Title
- Post Content
- Post Excerpts
- Post Permalink
- Author Name
- Published Date
- Last Modified Date
- Custom Fields
- Fixed Text
- New Custom Field
- Use Existing Field
Properties : New Custom Field
When setting schema.org Property data source to New custom Field, this will create a new post meta field in page editor to allow you insert value manually.
Here is an example of schema.org Article properties in editor page.
In this example we set these properties to values to “New Custom Field”:
- Alternative Headline property
- Description property

The results would be something like this in your page editor: