This article provides a detailed explanation of each setting found in Schema → Settings → Knowledge Graph.
Organization Info
Schema → Settings → Knowledge Graph → Organization Info
This information will be used in Google’s Knowledge Graph Card, the big block of information you see on the right side of the search results.
This Website Represent
Select from the radio button:
- Organization
- Person
Organization Name
Enter your Organization name.
Website URL
Enter the Organization’s website URL
Logo
Specify the image of your organization’s logo to be used in Google Search results and in the Knowledge Graph. Learn more about Logo guidelines
Search Results
Schema → Settings → Knowledge Graph → Search Results
Enable Sitelinks Search Box?
Ticking this checkbox will tell Google to show a Sitelinks search box in search results.
Enable Site Name?
Ticking this checkbox will show two new fields for entering:
- Site Name value
- Site Alternative Name value tell
When it’s enabled; it will tell Google to show Site Name instead of Site URL or domain name in search results.
Social Profiles
Schema → Settings → Knowledge Graph → Social Profiles
Provide your social profiles information to a Google Knowledge panel. Aviliabe Social Profiles Fields are:
- Google+
- YouTube
- SoundCloud
- Tumblr
Important Google Update:
Social profile markup for Google knowledge panels is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. (source)
Corporate Contacts
Schema → Settings → Knowledge Graph → Corporate Contacts
Add your company’s contact information to the Google Knowledge panel.
Contact Type
Select the Contact Type from dropdown, you can define one ContactPoint record. Options supported by Google is:
- Customer Support
- Technical Support
- Billing Support
- Bill Payment
- Sales
- Reservations
- Credit Card Support
- Emergency
- Baggage Tracking
- Roadside Assistance
- Package Tracking
Telephone
Enter telephone number.
Recommended
An internationalized version of the phone number, starting with the “+” symbol and country code (+1 in the US and Canada).
URL
Enter the URL of contact page.