Knowledge Graph Settings

This article provides a detailed explanation of each setting found in  Schema → Settings → Knowledge Graph

Organization Info

Schema → Settings → Knowledge Graph → Organization Info

This information will be used in Google’s Knowledge Graph Card, the big block of information you see on the right side of the search results.

Schema Premium - Google's Knowledge Graph Card Settings

This Website Represent

Select from the radio button:

  • Organization
  • Person

Organization Name

Enter your Organization name.

Website URL

Enter the Organization’s website URL


Specify the image of your organization’s logo to be used in Google Search results and in the Knowledge Graph. Learn more about Logo guidelines

Search Results

Schema → Settings → Knowledge Graph → Search Results

Schema Premium Plugin Search Results Settings

Enable Sitelinks Search Box?

Ticking this checkbox will tell Google to show a Sitelinks search box in search results.

Enable Site Name?

Ticking this checkbox will show two new fields for entering:

  • Site Name value
  • Site Alternative Name value tell

When it’s enabled; it will tell Google to show Site Name instead of Site URL or domain name in search results.

Social Profiles

Schema → Settings → Knowledge Graph → Social Profiles

Schema Plugin Settings for Social Profiles

Provide your social profiles information to a Google Knowledge panel. Aviliabe Social Profiles Fields are:

  • Facebook
  • Twitter
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Pinterest
  • SoundCloud
  • Tumblr

Important Google Update:

Social profile markup for Google knowledge panels is deprecated. We now automatically discover social profiles to include in Google knowledge panels. If you’re verified as an official representative, you can suggest a change directly. (source)

Corporate Contacts

Schema → Settings → Knowledge Graph → Corporate Contacts

Add your company’s contact information to the Google Knowledge panel.

Schema Premium Plugin Settings for Corporate Contacts

Contact Type

Select the Contact Type from dropdown, you can define one ContactPoint record. Options supported by Google is:

  • Customer Support
  • Technical Support
  • Billing Support
  • Bill Payment
  • Sales
  • Reservations
  • Credit Card Support
  • Emergency
  • Baggage Tracking
  • Roadside Assistance
  • Package Tracking


Enter telephone number.


An internationalized version of the phone number, starting with the “+” symbol and country code (+1 in the US and Canada).


Enter the URL of contact page.

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