Add Schema.org markup for Event

Schema Premium plugin has support for schema.org Event type that allows you to add schema markups to pages about a events on your site.

Follow these steps to add the new markup type:

1- Create a new Schema markup

The very first step is to go to Schema > Types, and click on the Add New button.

Add schema.org type

2- Select schema.org Event

The next screen will open the quick schema.org creation wizard. Select the schema.org Event type from the drop down list.

Add schema.org markup for Event

When you are done selecting; Schema Premium will confirm the creation of the new schema.org type, and you will have the choice to go through next steps, which is configuring the schema.org type you’ve selected.

Creating schema.org type for Event

3- Configure schema.org Event

To complete setup, set Location Rules and Properties for this schema.org type to take effect and take care of all the needed technical optimization of pages about Events on your site.

Event markup Screen

3-A- Event Type

Optionaly, in the Schema Type section; you can select schema:Event subtype from the drop down list.

Schema Premium Event Subtype

Supported subtypes including:

  • Business Event
  • Comedy Event
  • Delivery Event
  • Exhibition Event
  • Food Event
  • Music Event
  • Sale Event
  • Social Event
  • Theater Event
  • Children Event
  • Dance Event
  • Education Event
  • Festival
  • Literary Event
  • Publication Event
  • Screening Event
  • Sports Event
  • Visual Arts Event

3-B- Locations

Create a set of rules to determine the target of this schema.org type.

For example, you can enable this markup on a specific page or post, or you may have a custom post type for pages about Events that you would like to enable this type to work on.

3-C- Event Properties

Optionally; this section allows you to configure schema:Event properties.

4- Update Schema

Click on the Update button to update schema.org type.

5- Test Structured Data

Test your schema.org markup in Google’s Structured Data Testing Tool to make sure it’s valid. You can test your markup with a simple click.

Here is an article that explains how you can test your schema.

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